Day 52 – Fireworks and alcohol advertising.

Watched fireworks in Manchester on way home from shops. Christmas lights switch on. The pyrotecnics were not as good as last year, when the fireworks were synched to the music amazingly well.

Usually I dislike fireworks, they seem like a great waste of money to me when lots of people worldwide are living below the poverty line.The blatant advertising was quite shameful. Advertising an alcohol product at a children’s event seems very wrong to me. Get’em young strategy I guess.

We have a huge problem with alcohol in this country.

Shouldn’t alcohol advertising be banned? The same as smoking? Instead we have Manchester City Council taking sponsorship from an alcohol company at a childrens event using very subtle  programming techniques that have a huge impact on young minds.

Ten whole minutes of over the top pyrotechnics to the amazing backdrop of Manchester’s town hall. For the finale we have the alcohol company’s logo projected onto the town hall in huge lights, while the big screens show an attractive woman and the company’s logo and bottle. The alcohol company was advertising a certain brand of champagne. The fireworks were specifically designed and timed to look like a cork being popped.

The young minds will associate alcohol and this company’s logo with celebration, having a good time and excited states for a long time to come.

There was an estimated 20,000 people in attendance.

This is truly insidious.

This makes me very angry.

Someone should do something to stop these big company’s.

We will look back on these days, on these adverts and think, how stupid we were as a society to let these big evil companies manipulate us in these ways.

What can we do about it?

I would like to know who was responsible for this.

Shame on them.

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